- 01. Introduction
- 02. A/B Testing
- 03. A/B Testing
- 04. Business Example
- 05. Experiment I
- 06. Quiz: Experiment I
- 07. Metric - Click Through Rate
- 08. Click Through Rate
- 09. Experiment II
- 10. Metric - Enrollment Rate
- 11. Metric - Average Reading Duration
- 12. Metric - Average Classroom Time
- 13. Metric - Completion Rate
- 14. Analyzing Multiple Metrics
- 15. Quiz: Analyzing Multiple Metrics
- 16. Drawing Conclusions
- 17. Quiz: Difficulties in A/B Testing
- 18. Conclusion